Gordon Norman, M.D.
Gordon Norman, M.D., chairman of the board of directors of DMAA: The Continuum Care Alliance, in an address to the DMAA ’09 Forum, tackled the important issue of how to combine the various interventions that are being promoted by the various stakeholder groups (including the patient-centered medical home, patient monitoring technology,the electronic medical record, data exchange, physician payment reform, classic disease management, wellness, prevention and consumerism).He called the concept, "High quality, affordable, personal health improvement for everyone (HAPHIE)." His point was that we already have all the tools, all the information and all the science we need to provide mass customization for individual health care consumers. There is, he said, already plenty of money in the system to provide personalized care on a population-based scale. The challenge is to fit all the pieces together in an overlapping, mutually self-supportive and synergistic whole.
